We are always so inspired by women who lead.. specifically those who lead with purpose & passion.
Dubai has enabled the growth of many entrepreneurs, being a wondrous haven for those who dare to live their dreams.
DB Babies is the region’s Multi-brand one stop mother & baby boutique sourcing only the finest in mother, baby & toddler products from around the world available for purchase in the UAE & Oman.
Jenny Haddad founded DB Babies in 2007 and is Managing Director .. and lets not forget supermama to her 2 precious children.
We are inspired by the birth of Jenny’s concept and the blossoming success she has attained over the years as an influential entrepreneur.
Please take a moment to read through the exclusive interview.
What Inspired you to start off DB Babies ?
Jenny: I started Db Babies just prior to the birth of my first baby. I was inspired by seeing the generosity people in this region have when it comes to spending on baby gifts and the lack of available options to purchase a quality baby gift online here. In 2007 the internet options here in Dubai were so far behind that of Europe and the west yet everybody here loved convenience so it seemed a natural combination to start an online ordering and delivery service.
What was your mission / goal at the beginning of your journey ?
Jenny: To create something of my own. I had never had my own business before and had worked in a mixture of small companies and huge enterprises. However my main driver was to set up something that I believed was needed here. It was much more driven by the idea of the service than the idea of having potentially a successful business one day.
Could you tell us a bit more about DB Babies? Your unique concept?
Jenny: Db Babies is a boutique multi-brand retailer of quality products for newborn through to school age children. We combine the personal service of a boutique with the wide product range of a larger baby store, offering a carefully curated list of quality products. We now have 7 boutiques across Dubai, Abu Dhabi and Muscat, all in neighbourhood locations for easy access for residents. We also have the website and offer delivery across the region.
What were the main challenges you faced when starting up?
Jenny: I think as with any small business here, the legalities are quite frightening when you start. It isn’t an easy place to own a small business and even the fact that you are not legally allowed to have a ‘home based’ business here makes the start-up a challenge. I wanted to test my idea before going full-on however after just 6 months I found myself in a meeting with Mercato Mall agreeing to a 1 year lease on a kiosk. It went from there really!
What do you advise young entrepreneurs within the region?
Jenny: Be positive, be brave and be clever in your choices. Don’t be fooled by big promises, go with your instinct wherever possible. You know more than you think.
What do you think of women in business in the Middle East? How would you encourage more women to go after their dreams?
Jenny: I think it is the era for amazing businesswomen to shine! Business needs the female voice and their creativity and practical ideas. Women have boundless energy and if channeled in the right way can lead to great things.
What is Jenny’s career background. Did you find that certain experiences may have lead you to where you are today?
Jenny: I have had a mixture of different roles in my career but am definitely using all of it now. From my customer service experience with Virgin Atlantic to my PA role in London helping with my organization skills to my more recent role in Dubai when I first came here in soft skills training for companies. I use this now when I train my store staff or coach someone in the office to get better results.
Do you think it is important to have a support system? Who is your greatest support system?
Jenny: Yes for sure you need a support system, especially when balancing motherhood and working. My support system is all around me, from my nanny to my family to my friends when I need them. My children are my greatest support system as they are there for me unconditionally and patient with me when I am too busy to play.
What are the fundamental aspects that differentiate DB Babies from similar boutiques within the region?
Jenny: I believe we have led the way in terms of service with quality products. I have always carefully selected the products we sell in store, offering the parents of the UAE the best in class for their little ones. However the products themselves aren’t enough. We have always focused on customer service, appreciating our loyal customers and always putting them first. If we mess up we admit it, if we can reward customers we will. A personal touch, it’s shopping the old fashioned way.
What are your most important business values?
Jenny: For me it’s always been about being open, honest and genuine. It may have made my business growth more steady than others but I have done it with my own core values at the heart of the business. Sure I have toughened up over the years but I have never compromised on integrity.
Entrepreneurial skills – learned or innate?
Jenny: A bit of both. In business you are always learning, you have to listen to the market, to the customers and stay ahead of the game. However I do believe certain skills are perhaps more inbuilt such as drive and patience and resilience.
How do you stay motivated and motivate your team?
Jenny: For me humor keeps me motivated and its what I use to try to motivate my team. In the toughest days if you can laugh then everything seems more bearable. Keep things lighthearted. We all spend so much of our life at work, you have to enjoy some of it.
What are 3 things you can’t go a day without?
Jenny: Tea, family, friends and work! (sadly). Oops that’s 4.
If you could give our readers one token of wisdom given your entrepreneurial experience what would it be?
Jenny: Work hard but don’t lose perspective. It’s all about balance. And focus from the beginning on what your aim really is. You are allowed to admit if you don’t know where the business is going from the beginning but if you don’t try to establish some goals it will be hard to stay on track and you can just waste time.
So Here’s to all you amazingly ambitious women who want to live your dreams in being entrepreneurs in your own respect..
Keep Dreaming Keep Achieving.. Keep Empowering !
There is room for all of us to be influential in our own unique way.
I love to surround myself with beauty in all ways, I love fashion, living a beautiful healthy life, nature is the ultimate beauty that surrounds us, music is beauty expressed in such a jovial manner. Architecture is another realm of it’s own..
Living in Dubai you can’t help but acknowledge the architecture that surrounds us.. High rise buildings, icon buildings, residential communities, indoor ski slope, the biggest mall in the world, the only man-made Island in the world (The Palm).. I could go on but I think you have an idea already.
Simply, we must appreciate the beauty that surrounds us on a daily basis.. Coco Chanel once said, “Fashion is Architecture – It is a matter of proportions” As we experience fashion in the sense of it’s unique style and detail of silhouette , we must appreciate architecture for it’s uniqueness in design and materials used.
Living in the 21st century we have become more aware than ever about the effects of global warming on our world, we must take action everyday to improve our ecosystem.
NGS Architects is a Dubai-based architectural practice founded by Nabil Sherif, a company built on, Design excellence, creativity, responsibility and sustainability.. and now has recently introduced NGS Materials into the UAE Market.
NGS Materials offers consumers, designers and architects an organic approach to designing spaces with its range of reclaimed materials. No two items are the same which provides an individuality and character to designs.
NGS Materials includes sustainable materials such as reclaimed wood for flooring, beams and walls; reclaimed bricks, which can be used for architectural exteriors as well as urban and organic interiors; reclaimed metal, reclaimed stone as well as variety of landscape pavers.
The company has already completed a number of projects including Touchline (Abu Dhabi- Twofour54), Fred Perry (Dubai Mall- Level Shoe District), Cotton On (Worldwide and Deira City Centre) as well as St. Tropez Bistro in Mall of the Emirates (pictured).
Design you home, office or retail concept with an environmental-friendly approach.
Stay Sustainable 🙂
P.S St.Tropez Bistro has quite a delicious selection of a la carte brasserie. Definitely a taste of France in Dubai.
For More Information Please Visit
or Please Email
Noura G xx
Ethan Allen is a well established American Brand holding a design authority with a modern attitude. A high-quality manufacturer, An innovative retailer, A destination for the one stop shopper, A full service design center staffed by design professionals who can make house calls.
Simply, Ethan Allen is more than an ordinary furniture store.. It is a design house. M.Farooq Kathwari, CEO at Ethan Allen Interiors believes passionately that everyone should love their homes. “Homes are powerful. Home is the blueprint for your life. Our work is that simple. And that complex. The well-designed home never goes out of fashion, but its definition is always changing. Every day, we challenge ourselves to create exceptional, relevant, and stylish furniture and accessories. We customize. We travel the world for design inspiration. In my job I’m constantly on the road. I know just how hard it is to find time to create a home. That’s why I’m so proud of our complimentary professional design service. With all the demands of modern life, busy people really need the help of a trusted design pro in making a comfortable home”.
I was pleased to be invited to the Ethan Allen New Eclecticism Launch at their store in Dubai Mall. Having enjoyed an ‘eclectic’ ambiance surrounded with color, style and beauty. We were honored by the presence of M.Farooq Kathwari, CEO at Ethan Allen as well as Regional Stylist – Teresa Karpinska from the Styledrifter.com unveiling an innovative global concept.
‘Eclectic’ is commonly defined as ‘ deriving ideas, taste, or style from a diverse range of sources’.
The New Eclecticism at Ethan Allen is inspired through the collaboration of stylists where originality then explodes. This creatively unique approach to home furnishing gives the customer the ability to choose from several looks and lifestyle collections. “We give you so many unique and interesting accessories and accent pieces make your style your own, offering the service of a design professional free of charge”
It’s all about creating your own style by combining different looks that demonstrate your unique taste that’s yours alone.. what’s more, you can have fun with it.
Head down to Ethan Allen, Dubai Mall and #EclectifyYourLife !
For more Information Please Visit
Noura G xx
Yummy, Guilt-free, delicious, healthy, gluten-free, non-fat, real flavors, vitamin C fortified…
I could go on but I’d rather you indulge in such a mouthwatering dessert without any worry.
The LA froyo shop to the stars YOGURTLAND just landed in Dubai, located by the Aquarium in Dubai Mall.
Everyone from Kim K to Victoria Beckham has been spotted filling their frozen yogurt boots at Yogurtland, and now you can too!
With 12 yogurt flavors and 50 fruit & premium toppings, create your own delicious frozen treat and top it off your way!
Noura G xx
Tiffany & Co is known for it’s perfected handcrafted jewelry, owning over 175 years of design excellence, Tiffany creates the ultimate gift of Romance.
This year you can say ‘I Love You’ with The Tiffany Enchant™Collection inspired by fanciful gates that surround sumptuous gardens and grand estates. The heart is the symbol of love, Tiffany embraces this beautiful symbol with heart-shaped earrings from the Tiffany Enchant™ Collection. The earrings are created with luminous and rosy Rubedo® metal, Tiffany’s latest innovation in a legacy that set the American standard for sterling silver in 1851 and platinum in 1926.
The Tiffany Enchant™ collection also includes a scroll pendant in Rubedo® metal. Radiating with love the metal glows with the opulence of formal gardens reflecting the poetic spirit that flourish is such a beautiful ambiance.
Unlock her heart with the Iconic Tiffany Keys, designed in motifs from the Tiffany Enchant jewelry collection with white, pink, and yellow diamonds in platinum and 18k gold and rose-gold. Each of these sparkling keys sending a beautiful message that life is an inspired journey filled with many possibilities.
Renowned as the premier jeweler of diamonds & true love, Tiffany creates an engagement ring with a heart-shaped diamond of impeccable beauty and grace. The exquisite stone is cut and mounted in platinum by masters of the jeweler’s art.
Each beautiful Tiffany Valentine is gifted in the Tiffany Blue Box, the ultimate symbol of style & luxury that makes hearts beat faster the world over.
Tell a romantic Tiffany tale this year to your sweet Valentine.
Please Visit Tiffany & Co. for more information.
Noura G xx